Web Analytics Specialist

Posted on March 27, 2025

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Job Description

  • Job Description
  • Role: Web Analytics Specialist
  • Key Responsibilities:
  • Set up, manage, and interpret product analytics data using platforms such as Pendo or Heap.io.
  • Collaborate with product, engineering and marketing teams to define and track product KPIs, monitor feature usage, and analyze user journeys.
  • Create detailed reports and dashboards to communicate product usage patterns, trends, and opportunities to stakeholders.
  • Conduct A/B testing and usability studies to understand user interactions and provide actionable recommendations for enhancing product experience and adoption.
  • Leverage Google Analytics (GA3 and GA4) for supplementary insights on user behavior and acquisition channels.
  • Qualifications:
  • In-depth knowledge of product analytics tools (Pendo, Heap.io, or equivalent).
  • Experience in A/B testing platforms and methodologies.
  • Familiarity with HTML/CSS, JavaScript, and website tagging.
  • Strong proficiency in SEO techniques, keyword research tools, and competitive benchmarking.
  • Excellent analytical skills with the ability to interpret complex data into actionable insights.

Required Skills

pendo heap.io html/css javascript and website tagging.