Adobe Journey Optimizer Specialist

Posted on April 4, 2025

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Job Description

  • Adobe Journey Optimizer Specialist
  • Key Responsibilities:
  • ? Design and implement customer journeys using Adobe Journey Optimizer (AJO) to enhance personalized
  • customer experiences across multiple channels.
  • ? Develop real-time, personalized, and automated campaigns across channels like email, push notifications,
  • SMS, web, and mobile to drive customer engagement.
  • ? Leverage Adobe Experience Platform (AEP) to segment target audiences and improve engagement through
  • tailored messaging and content.
  • ? Integrate AJO with various CRM systems, analytics tools, and marketing platforms to ensure seamless data flow
  • and enhance customer journey orchestration.
  • ? Continuously monitor and analyze campaign performance, providing actionable insights and recommendations to
  • optimize future efforts.
  • ? Collaborate with marketing, design, and development teams to refine customer experiences and ensure
  • consistency across channels.
  • ? Ensure compliance with GDPR, CCPA, and other data privacy regulations in the orchestration of customer
  • journeys.
  • Required Skills & Qualifications:
  • ? 3+ years of experience working with Adobe Journey Optimizer (AJO) and marketing automation platforms.
  • ? Strong understanding and experience with Adobe Experience Platform (AEP), Adobe Real-Time CDP, and
  • Adobe Analytics.
  • ? Hands-on experience in journey design, audience segmentation, and personalization strategies for effective
  • marketing automation.
  • ? Proficiency in API integration, data workflows, and event-based marketing for seamless marketing
  • automation.
  • ? Familiarity with campaign tracking, A/B testing, and performance analysis to continuously optimize campaigns.
  • ? In-depth knowledge of customer experience (CX) best practices for delivering exceptional, personalized digital
  • experiences.
  • ? Strong problem-solving skills with the ability to work effectively in cross-functional teams to meet business
  • objectives.
  • Job Information:
  • ? Location: (Remote)

Required Skills

adobe